This is a permanent shift in our business model. While we’ve loved running holiday sales in the past, we realized our community needs consistency to reach their fitness goals.

Nope! We want to make healthy living as frictionless as possible.

Not a single ingredient has changed. We still use the same premium, bake-stable protein blend we’ve used for the past 8 years.

Let’s be real: everything has gotten ridiculously expensive lately. During our holiday sale, you told us how much the lower price point helped you stay on track, and it clicked for us— 'affordable' shouldn't just be a holiday event—it should be our new standard.

How small are we? Two people. That’s it. We’ve kept our team tiny and our overhead even smaller so we can focus on what matters. Our philosophy is simple: if an expense doesn't add value to your journey, we cut it. No corporate fluff—just high-quality protein at a price that makes sense.

We currently have no plans for the foreseeable future to run discounts. We are already charging you the best price. No sneaky sales tactics here!

To keep our individual product prices as low as possible while facing rising carrier fees, we have made the decision to offer free shipping exclusively on orders over $150. This allows us to focus our savings on the protein itself, ensuring you get the best value per scoop.

Codes? Who needs them? The new pricing reflects almost a 30% discount on all our products.