Privacy Policy

Effective date: November 2, 2026

Flex Brands LLC ("Flex Brands," "we," "us," or "our") runs flexbrands.com (the "Site"). This Privacy Policy explains what personal information we collect when you visit the Site, buy from us, sign up for our emails or texts, or contact us, and how we use and protect it. Using the Site means you accept the practices described here.

1. Information we collect

Information you give us

• Contact details: name, email address, phone number, and shipping and billing address.
• Order details: the products you buy, order history, and payment confirmation. Your card details go straight to our payment processor; we don't store full card numbers.
• Account details: login email and password, if you create an account.
• Subscription details: your subscription products, delivery schedule, and billing status, if you sign up for a subscription.
• Reviews and content: ratings, written reviews, and any photos or videos you choose to submit.
• Messages to us: anything you send through our contact form, by email, or by text.
• Marketing preferences: whether you've signed up for our emails or texts.

Information collected automatically When you use the Site, we and our service providers collect some information automatically, using cookies, pixels, and similar tools. This includes your device and browser type, IP address, approximate location, the pages you view, the links you click, the products you add to your cart, the site that sent you to us, and whether you open or click our emails and texts.

Information from others We may receive information about you from our service providers, such as payment, shipping, and review partners. If you interact with us on social media, we may also receive information from those platforms, as their own settings allow.

2. How we use your information

We use your information to:

• process, ship, and deliver your orders, manage subscriptions, and handle returns and refunds;
• give you customer support and reply to your messages;
• run your account and remember your cart;
• send you order and shipping updates;
• send you marketing emails and texts if you've signed up (see Section 5);
• show reviews and other customer content on the Site;
• understand how the Site is used, so we can improve our products, Site, and promotions;
• show you relevant ads and measure how well they work;
• prevent fraud, keep the Site secure, calculate taxes, and meet our legal obligations.

3. How we share information

We do not sell your personal information for money. We share it only as described below.

Service providers These companies help us run our business. They may use your information only to provide their services to us.

• Our e-commerce platform and checkout, Shopify, which also processes payments and offers accelerated checkout options.
• Email and SMS marketing (Klaviyo).
• Customer reviews (Loox).
• Subscription management (Appstle).
• Order management, fulfillment, warehousing, and shipping partners, including carriers.
• Sales tax calculation.
• Shoppable video and site search tools.
• Workflow tools that move order data between our systems.

Advertising and analytics partners We use advertising and analytics cookies and pixels from Meta (Facebook and Instagram), Google, and TikTok. These partners collect information about your browsing and actions on the Site, such as the pages you view and your purchases, to help us measure and personalize ads. Under some state laws, this can count as "sharing" or "targeted advertising." See Sections 4 and 9 for how to opt out.

Legal and safety reasons We may share information to comply with the law, respond to valid legal requests, enforce our terms, or protect the rights, property, or safety of Flex Brands, our customers, or others.

Business transfers If we're involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that deal.

With your consent We share information in any other way you ask for or agree to.

4. Cookies and tracking

Cookies are small files stored on your device. We and our partners use them to:

• keep your cart and session working;
• remember your preferences;
• understand how the Site is used;
• support advertising.

Shopify's cookies are described at https://www.shopify.com/legal/cookies.

On the Site, Meta, Google, and TikTok place advertising and analytics cookies and pixels. You can control how they use your information here:

• Meta: your Ad Preferences in your Facebook or Instagram settings (https://www.facebook.com/adpreferences)
• Google: My Ad Center (https://adssettings.google.com)
• TikTok: Ads settings in the TikTok app, under Settings and privacy > Privacy > Ads (https://www.tiktok.com/setting)
• Global Privacy Control (GPC): where the law requires it, we honor GPC browser signals as a request to opt out of targeted advertising and the "sale" or "sharing" of your information for that browser.

You can also block or delete cookies in your browser settings, but some parts of the Site, such as the cart and checkout, may stop working properly. Some browsers send "Do Not Track" signals, which we don't respond to because there's no common standard for them.

5. Email and text (SMS) marketing

• Email: if you sign up, we'll send you news, offers, and recipes. You can unsubscribe at any time using the link at the bottom of any email.
• Text messages: if you sign up for texts, you agree to receive recurring automated marketing messages at the number you provide. You don't have to agree to this to make a purchase. How often we text varies. Message and data rates may apply. Reply STOP to opt out, or HELP for help.
• We don't sell or rent your phone number to third parties for their own marketing.
• After you opt out, we may still send you messages about your orders and account.

6. How long we keep information

We keep personal information for as long as we need it to:

• provide our services and keep your account active;
• meet our legal, tax, and accounting requirements;
• resolve disputes and enforce our agreements.

For example, we keep order records for as long as tax and accounting rules require. When we no longer need information, we delete it or remove anything that identifies you.

7. Security

We use reasonable administrative, technical, and physical safeguards to protect your information, and checkout payments are encrypted. Still, no website or method of storing data is completely secure, and we can't guarantee absolute security. Please don't send sensitive information, such as full card numbers, by email or through the contact form.

8. Children's privacy

The Site is not directed to children under 13, and we don't knowingly collect personal information from them. If you believe a child under 13 has given us personal information, contact us and we'll delete it.

9. Your privacy rights

Rights you may have Depending on where you live, including California and other US states with privacy laws, and the UK, EU, or EEA, you may have the right to:

• Know or access the personal information we hold about you, and get a copy of it.
• Correct information that is inaccurate.
• Delete your personal information, with some exceptions.
• Port your information, meaning receive it in a usable format.
• Opt out of the "sale" or "sharing" of personal information, targeted advertising, and profiling. You can do this by emailing us or by turning on Global Privacy Control in your browser.
• Limit how we use sensitive personal information. We don't use sensitive personal information to infer characteristics about you.
• Object to or restrict certain processing, and withdraw consent at any time. These rights apply under GDPR-style laws.
• Appeal our decision if we deny your request.

How to make a request Email support@flexbrands.com with the subject line "Privacy Request." To protect your account, we'll need to confirm your identity before we act on a request, for example by matching your email address and order details. An authorized agent can make a request for you if they provide proof that you've authorized them. We won't treat you differently for using these rights.

Visitors from outside the US If you're in the UK, EU, or EEA, Flex Brands is the controller of your personal information. We rely on these legal bases:

• performing our contract with you, for example to fulfill orders;
• our legitimate interests, for example to improve and secure the Site;
• your consent, for example for marketing;
• legal obligations.

We're based in the United States, so your information is processed in the US. Where the law requires it, we use appropriate safeguards for transferring it there. You also have the right to complain to your local data protection authority.

10. Third-party links

The Site may link to other websites or social platforms. Their own privacy policies apply, and we're not responsible for how they handle your information.

11. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we'll post the new version here and update the effective date. If we make a significant change, we may also let you know by email or with a notice on the Site.

12. Contact us

Questions or requests about your privacy:

Flex Brands LLC Email: support@flexbrands.com